So excited to see the pics from the meet and mingle for the Blue Heron ‘Best of Both Worlds’ Launch Party presented by Boyd Marketing in the new issue.
A little background:
The Blue Heron, a third-generation family-owned iconic local business, has been a great client of my practice for more than five years.
Together, we’ve shared some impressive wins and built up a level of trust.
They’ve always offered private parties on the boats but that service wasn’t widely known throughout the community.
There was also some cognitive dissonance from the fact that they are known as the family-friendly fishing charter.
Around the time covid came, they pulled the vessels out of the water and revamped them from top to bottom.
When we started pitching events on the Blue Heron to the public, we were hitting a bit of a wall and getting feedback saying:
“We don’t want to go fishing.”
So I pitched the idea that we should team up and throw a party on the boat to create a shift in awareness of what the vessels are capable of by having pillars in the local community experience it in person.
Not only were we able to shift perception, increase demand, and reduce friction in our advertising, but we also got tremendous feedback from some of the sharpest business minds in the region – which probably sped up our learning curve on how to make the experience even better by months, if not years.
- Up to 135(!) guests
- Bi-level party decks
- Surround sound stereo
- Separate men’s & women’s restrooms
- Upgraded drivetrain for quiet cruising
- Full catering tables
- First-class crew
Easily customize the event with live music/DJ, and bartenders, and add your own touch.
- Corporate events
- Birthday parties
- Wedding parties
- Celebration of Life
- Holiday parties
- & more
Host your next event on the beautiful S. Fl waterways: