I’ve been off social media for a few years.
So I’m rusty.
And things have changed, a lot.
I thoroughly enjoyed my time away and would choose that 10 times out of 10.
But it’s time to get active again.
Jumping back in and catching up can be intimidating.
And takes a lot of effort to really get in there a analyze the environment.
What I’m seeing
As a business and as a personal brand, it appears that the trend is heading toward everyone creating their own audience.
And I feel like for some people that comes really naturally and for others not so much.
As someone who has always valued their privacy and time outside and away from devices, it’s tricky to navigate.
I could be wrong, but I believe that if you’re not developing your brand by creating your own audience you will get smoked by those who are.
Let me say that in a different way:
Create something valuable.