The first time I drove out to the hangar at Palm Beach F45 back in 2016 to meet with the Stinson family who owns and operates Aircraft Maintenance Specialists was a memorable experience.
Even though I stuck out like a sore thumb dressed up like a city slicker with slacks, button up, and leather attaché case among teams of aircraft mechanics, the father and son duo made me feel right at home since I came highly referred from a trusted friend and colleague (Thank you Tyler, Source One Solution).
The Stinson’s wanted to expand their operations and reposition their business to target a higher-end clientele because they kept attracting less-than-ideal jobs because their marketing and collateral were dated and generic and (gulp!) they weren’t online yet.
Johnny, the dad, said, “look young man we need people to know we’re not just trunk slammers.”
Meaning that they didn’t work out of their trunk and indeed had a large campus with a hangar that houses many aircraft which you can see in the image.
So we revamped everything and repositioned their branding, built out all their digital assets, and celebrated the launch over lunch at Guanabanas once it went live.
Shortly after, their online presence gained momentum they hadn’t experienced before and the business went next level.
The atmosphere quickly shifted from ‘we want more, better, higher paying jobs’ to ‘were so busy we have to keep raising rates.
Not only is it a great feeling to make a positive impact but also to do business with a reputable family that keeps its word over what’s basically been a handshake deal all these years.
AMS is doing great and today they are *the* preeminent aircraft maintenance company in the region.
Johnny, the father has since retired after 33 years running the business with his wife Laura, and his sons John and Brandon moved up.
Now when I ask John, the son, if he has any problems he just says ‘yea some people say we’re too expensive’ and I tell him that’s a great problem to have.